AI systems · Automation · Product

I design AI-powered business systems and workflows.

I turn fragmented business processes into connected digital systems — combining AI, automation, product design and web technology to make complex work simpler, faster and more manageable.

View my work About me

AI should amplify
human capability.

The most useful AI systems do not remove people from important decisions. They handle research, analysis, drafting and repetitive work—so people have more clarity when judgement matters.

Selected work

Building AI into real business workflows.

I don’t build AI features in isolation. I design the workflow around them — what happens before the AI, what happens afterwards, and where people stay in control.

ATO Growth Engine Operational system

From fragmented growth activity to one connected workflow.

Growth Engine connects lead discovery, research, campaign planning, controlled outreach, conversations, tasks and opportunities within one AI-assisted workspace.

My role: Product concept · Workflow architecture · AI behaviour · Testing & iteration
AI: Research · Analysis · Campaign planning · Drafting
Human control: Lead approval · Content review · Sending decisions

WorkflowDiscover→Review→Plan→Create→Deliver→Convert

Growth Engine dashboard showing campaigns, leads, drafts, messages and opportunities in one connected workspace.

Growth Engine campaign workflow showing completed creation, recipient and draft stages followed by controlled email scheduling.

Complete Growth Network partner dashboard showing programme terms, commission rules and payout operations.

ATO Growth Network Working system · In development

From approved business knowledge to governed partner growth.

A substantial working system connecting AI-assisted campaign creation, partner content, publishing, attribution, commissions and controlled payout operations.

My role: Product design · Systems architecture · Governance · AI-assisted development
AI: Knowledge structuring · Campaign creation · Partner content
Human control: Knowledge approval · Campaign publication · Financial operations

WorkflowKnowledge→Campaign→Partner→Publish→Attribute

ATO Call Agent Local beta / live-telephony prototype

From an AI-assisted conversation to reviewed business action.

A governed inbound-call workflow combining approved business knowledge, AI conversation, structured extraction, human review and a verified Growth Engine handoff.

My role: Product concept · Conversation workflow · Safeguards · Integration design
AI: Conversation · Summarisation · Structured extraction
Human control: Knowledge approval · Lead review · Follow-up decisions

WorkflowCall→Understand→Structure→Review→Follow up

Complete Call Agent knowledge interface showing approved source material used to govern AI conversations.

Call Agent review detail showing captured call information, lead comparison and follow-up controls.

How I work

Start with the process.
Then design the system.

I work from the real business problem backwards: mapping how information moves, where decisions happen and what should remain under human control.

AI assists. Automation connects. People decide.

UnderstandSee what is actually happening today.
MapMake friction, handoffs and decisions visible.
DesignGive AI, automation and people deliberate roles.
BuildTurn the workflow into a working system.
Test & improveChallenge outputs, journeys and edge cases.

AI thinks

Research · Analyse · Draft · Extract · Recommend · Converse

Automation connects

Trigger · Route · Synchronise · Schedule · Record · Notify

People decide

Review · Edit · Approve · Reject · Override · Act

My story

I started by building websites. AI changed what I could build next.

My background is in websites, digital projects and business operations rather than conventional software engineering. That experience taught me to see systems through the people using them, the handoffs between them and the friction they create.

AI-assisted development reduced the distance between “I think this should work differently” and “Let’s build it and find out.”

The question shifted from what AI can generate to what business process could work differently because AI now exists.

Read My Story Download CV

AI & automationWorkflow design · Human-in-the-loop systems · Output evaluation

Product & systemsRequirements · Business logic · Testing and iteration

Web & experienceUser journeys · Interface design · Digital conversion

Business operationsCRM · Growth operations · Process improvement

Let’s talk

What could work differently?

I’m interested in opportunities where AI and automation can solve real operational problems—whether that’s building products, redesigning workflows or helping organisations work out where AI genuinely adds value.

Send me a message